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Fall NYC Broadway Week tickets are on sale now. New York City Tourism + Conventions opened the 2-for-1 purchase window on August 18 for eligible performances running September 8 to 20, 2026, across 25 participating Broadway shows.
Travelers building a mid-September New York trip should buy while inventory lasts. The official Broadway Week page says only the promotion seats can be purchased there as of August 18, and availability varies by title and date.
- Sales opened: August 18, 2026, at 10:00 a.m. ET.
- Show window: Eligible performances September 8 to 20, 2026.
- Offer: 2-for-1 style pricing via code 241BWSHOW on select seats.
- Shows: 25 participating titles; not every Broadway show is included.
- Upgrade path: Code UPBWSHOW for upgraded seats starting around 135 dollars.
What New York City Tourism confirmed today
The official NYC Broadway Week page frames the promotion as live now for shows September 8 to 20. Shoppers use code 241BWSHOW for the core 2-for-1 seats, or UPBWSHOW when choosing upgraded seats.
The page disclaimer states that as of August 18 only Broadway Week 2-for-1 tickets can be purchased on that page. Other Broadway inventory sits on the broader NYC Broadway ticketing path outside this promotion.
Broadway News reports that sales began August 18 at 10 a.m., that eligible performances run September 8 through 20, and that 25 shows are participating this fall. Not every participating show will have Broadway Week seats on every date.
New York Theater’s same-day roundup also notes seven newly participating titles in this edition, which matters when comparing the fall list with prior Broadway Week seasons.
How the 2-for-1 math actually works
NYC Tourism’s disclaimer clarifies that the discount is not one free ticket stacked on one full-price ticket. Eligible seats are issued at 50 percent off their original price, plus taxes and fees, with a two-ticket minimum per purchase.
The cart should show the discounted total before you pay. If the code does not change the cart price, stop and fix the code rather than assuming the discount will appear later.
Upgraded tickets use a separate code and start around 135 dollars, with Tourism estimating a roughly 135 to 155 dollar range depending on the show. Those seats are labeled as upgraded because of location or higher regular pricing outside the promotion.
No refunds and final sales are hard rules on the official page. Treat the purchase as locked once the confirmation lands.
Which shows are in, and what that does not mean
Broadway News lists returning participants such as Aladdin, Chicago, Hadestown, Harry Potter and the Cursed Child, The Lion King, Maybe Happy Ending, MJ, Oh, Mary!, Operation Mincemeat, The Outsiders, Six, and Stranger Things: The First Shadow among the fall slate.
New York Theater adds that Just in Time, The Lost Boys, Paranormal Activity, The Rocky Horror Show, Schmigadoon, and School Girls; Or, The African Mean Girls Play are among the newly participating titles this round. Recheck the live Broadway Week lineup before assuming any single title still has seats.
Participation is not a guarantee of open inventory. Tourism says tickets are limited and the discount applies only to select seats at each production’s discretion. Seats that are not marked eligible stay at regular pricing.
Do not claim every Broadway show is half price for two weeks. The traveler job is to match a wanted title to an eligible September date while the cart still accepts 241BWSHOW.
How to buy without wasting the September window
Start on the official NYC Broadway Week page, pick the show and date, apply the correct code, and confirm the cart shows the 50 percent seat pricing before checkout. Keep a second and third title ready if the first date sells out.
If a purchase runs through a third-party ticketing agency and something goes wrong, Tourism says you must contact that agency directly. Build the confirmation email and order number into your trip folder immediately.
Plan dinner for before the curtain, not after a late exit into Midtown crowds. A 7:00 p.m. or 8:00 p.m. show leaves little margin if the subway or rideshare stalls on a Friday.
Broadway Week is not the same as the TKTS same-day booth. This promotion is advance inventory for a fixed September window, so do not wait until the performance day hoping the same seats remain in the Broadway Week cart.
Pair the theater night with a broader NYC plan using Deep Arrival’s NYC things to do guide and the New York City food guide. Those pages help fill daytime hours around a September evening curtain.
Visitors staying outside Midtown can also use Deep Arrival’s DUMBO guide for a daytime Brooklyn block before crossing back for the show.
Who this sale helps most
Couples and small groups who can commit to two seats on the same night get the cleanest fit because of the two-ticket minimum. Solo travelers should look at rush or lottery paths instead of forcing a Broadway Week cart.
Families comparing long-running musicals against newer titles should shortlist two shows before opening the official page. Inventory moves fastest on weekend nights inside the September 8 to 20 window.
Locals and visitors who already hold flexible Midtown lodging have the advantage. The promotion saves money on seats, not on last-minute hotels during a busy early-fall weekend.
Julie Coker, president and CEO of New York City Tourism + Conventions, said in the Broadway News coverage that Broadway Week has generated more than 200 million dollars in revenue since 2011 while widening access to Broadway. Use that as context for why inventory moves quickly, not as a reason to overbuy seats you cannot use.
If your only free night falls outside September 8 to 20, skip this cart and watch the next Broadway Week cycle rather than stretching dates that are not eligible.
| If you… | What to do |
|---|---|
| Can attend between Sept 8 and 20 | Buy now on nyctourism.com/broadway-week with code 241BWSHOW. |
| Want better seats than the base offer | Use code UPBWSHOW and expect upgraded pricing from about 135 dollars. |
| Are shopping alone | Skip the two-ticket minimum path and use rush or lottery instead. |
| Need a specific sold-out title | Try a second participating show immediately; inventory is limited. |
| Travel outside the Sept window | Do not force this promotion; wait for the next Broadway Week cycle. |
- Treat August 18 as the start of a limited inventory race, not an open-ended coupon.
- Confirm the cart shows 50 percent seat pricing before paying, and keep the confirmation for final-sale purchases.
- Build the September 8 to 20 curtain into lodging and dinner plans before the seats disappear.
- Keep a backup participating title ready because not every show has Broadway Week seats on every night.
The practical move is simple: open the official Broadway Week page today, match one of the 25 participating shows to a September night you can actually attend, and buy only after the discount appears in the cart.
When do fall 2026 Broadway Week tickets go on sale?
Sales opened August 18, 2026, at 10:00 a.m. ET for eligible performances from September 8 to 20, according to Broadway News and the live NYC Tourism page.
What promo code is used for Broadway Week 2-for-1 seats?
NYC Tourism lists 241BWSHOW for the core offer and UPBWSHOW for upgraded seats. The discount should appear in the shopping cart before purchase.
Are all Broadway shows included in Broadway Week?
No. This fall edition has 25 participating shows, and eligible seats are limited by title and date at each production’s discretion.
Can I buy one Broadway Week ticket alone?
No. The official terms require a two-ticket minimum for the Broadway Week discount, with eligible seats priced at 50 percent off rather than one free companion ticket.
