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WaveGarden Myrtle Beach Approved With July 2030 Opening Deadline

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Daytime view of the observation wheel on the Myrtle Beach shoreline entertainment district near the planned WaveGarden site

The City of Myrtle Beach has approved an incentive agreement worth up to $20 million with WaveGarden Myrtle Beach for a $170 million surf park and hospitality destination, the city confirmed in council meeting updates published September 23, 2026. The approval, reported the same day by WYFF, covers a WaveGarden surf lagoon of at least 5.5 acres plus a 150 room hotel and dining and retail space next to Broadway at the Beach.

The decision that changes is when and where to plan a surf focused beach trip, because the project now carries a fixed construction deadline of September 1, 2027 and a required opening by July 1, 2030. Travelers weighing Myrtle Beach against other surf destinations can pencil in a new 5.5 acre lagoon beside an established entertainment district, and compare it with the current lineup in our guide to the 15 things to do in Myrtle Beach, ranked.

At a Glance
  • Approval: The City of Myrtle Beach approved the incentive agreement on September 23, 2026.
  • Price tag: Up to $20 million in city incentives supports a $170 million private build.
  • Site: The corner of Highway 17 Bypass and 21st Avenue North, next to Broadway at the Beach.
  • Scale: A 5.5 acre surf lagoon, a 150 room hotel, and at least 20,000 square feet of food and drink space.
  • Deadlines: Construction must begin by September 1, 2027, and the development must open by July 1, 2030.

What the Council Approved

Under the structure the city published in its council meeting updates, substantial private investment and construction come first and the city incentive arrives last. No city incentive money goes out upfront, and revenue from other authorized sources would reduce the amount required from city funds. The final funding structure still depends in part on approval from Horry County to add the future property to a multi county business park agreement.

WYFF reports that the development group, WaveGarden Myrtle Beach, combines four partners named as Highgate, South Street Partners, Twin Point Capital and W.M. Jordan in its account of the approval. The project pairs the surf lagoon with a 150 room hotel, food and beverage space, retail, sports tourism uses and additional hospitality space. City documents describe the lagoon as at least 5.5 acres and the food and drink space as at least 20,000 square feet.

Where the Surf Park Will Sit

The planned address is the corner of Highway 17 Bypass and 21st Avenue North, directly beside Broadway at the Beach. That placement matters for trip planning because the entertainment district already concentrates restaurants, shops, attractions and hotels within walking distance. A surf lagoon there would plug into existing parking, transit stops and evening activity instead of asking visitors to drive to an isolated venue.

The district setting also explains the hotel component. A 150 room property on site would let surf visitors stay beside the lagoon while other travelers use nearby hotels they already know. Families splitting time between the beach, Broadway at the Beach and a future surf session would keep one base for the whole trip rather than relocating midweek.

Decision Matrix
If you… What to do
Plan a Myrtle Beach trip before 2030 Book normally; the lagoon is approved but not under construction yet.
Want a surf centered vacation Hold Myrtle Beach for 2030 and later, and watch the September 2027 construction deadline.
Travel with nonsurfers Keep Broadway at the Beach area hotels on the short list for shared activities.
Follow the money decision Track the Horry County vote, since it shapes the final city funding amount.

Construction and Opening Deadlines

The firm dates arrived with changes made after the council first reading approval. Construction must begin by September 1, 2027, and the development must open by July 1, 2030. Those two dates convert a long discussed surf park idea into a calendar travelers and nearby businesses can actually use.

Two funding gates still sit ahead. Horry County must agree to add the future WaveGarden property to the multi county business park agreement, and other authorized funding sources must come through. The city says its investment is structured as the last money in, so private dollars and visible construction precede any city payment.

Spending and Visitor Projections

The city says an independent economic and fiscal impact analysis estimates the completed development would draw about 364,000 visitors each year. That same analysis projects $58.1 million in annual spending at the park plus another $12.7 million spent elsewhere in the area. Council materials also project about 44,800 occupied hotel room nights each year and $3.2 million in annual city revenue.

Protections stay attached after opening day. Once the development opens, the operator must keep the project running for at least five years. If it fails to operate as required during that period, part of the city investment must be repaid on a prorated basis tied to how long it operated. Those repayment requirements also survive a later sale, transfer, foreclosure or other change of ownership.

Planning Impact

September 1, 2027 is the construction gate. If site work has not started by then, treat the 2030 opening as uncertain and do not anchor a future trip to it yet.

July 1, 2030 is the opening gate. Only after the lagoon opens should surfers shift a dedicated surf trip to Myrtle Beach.

The Horry County vote is the funding gate. Watch it before assuming the incentive structure is final, since county approval changes the city share.

Trip Planning Before the 2030 Opening

Nothing here changes a 2026 or 2027 booking today. No lagoon exists, no surf sessions are for sale, and no hotel reservations are open. Current Myrtle Beach trips should follow the usual logic of season, rates and beach access, with the surf park treated as a reason to return later rather than a reason to delay this year.

The practical move is to file two dates and one place. Remember September 1, 2027 for construction, July 1, 2030 for opening, and the Highway 17 Bypass corner beside Broadway at the Beach. When construction visibly starts, revisit hotel choices near that corner so surf days and nonsurf days share one base.

Frequently Asked

When will the Myrtle Beach surf park open?

The agreement requires the development to open by July 1, 2030, with construction starting by September 1, 2027.

Where exactly is the WaveGarden project planned?

The project is planned for the corner of Highway 17 Bypass and 21st Avenue North, next to Broadway at the Beach in Myrtle Beach.

Who is paying for the surf park?

The $170 million development is private, led by four partners, while the city may add up to $20 million last after private money and construction come first.

Can travelers book surf sessions or the hotel now?

No. The project is approved but not built, so book current Myrtle Beach trips normally and treat the lagoon as a 2030 reason to return.

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