Hilton Grand Vacations has named Ocean Reserve, a new oceanfront Hilton Grand Vacations Club in Myrtle Beach, South Carolina, with sales already open and first occupancy targeted for the second quarter of 2028. The tower will sit at 23rd Avenue North and North Ocean Boulevard beside Ocean 22, creating a shared campus for members and guests.
According to the company’s August 24, 2026 announcement carried by Business Wire and republished through Financial Times markets, Ocean Reserve will be HGV’s fourth Myrtle Beach property and its eighth in South Carolina. Trade coverage from Hotel News Resource on August 25, 2026 matches the same suite count, address, sales start, and Q2 2028 occupancy window.
- What: Ocean Reserve, a Hilton Grand Vacations Club oceanfront resort.
- Where: 23rd Avenue North and North Ocean Boulevard, Myrtle Beach, beside Ocean 22.
- Size: 227 one-, two-, and three-bedroom suites plus presidential suites.
- Timing: Construction began December 2025; occupancy targeted for Q2 2028.
- Traveler action: Sales began July 2026; decide whether ownership inventory fits your 2028 plans.
What Ocean Reserve will add on the Grand Strand
Ocean Reserve is planned as a full-kitchen suite product rather than a conventional hotel room tower. Units will include one-, two-, and three-bedroom suites with in-unit washers and dryers, plus presidential suites facing a rooftop pool deck and the Atlantic.
Planned amenities listed in the announcement include an indoor pool, bar, deli, fitness center, and multi-purpose activity space. Members and guests of Ocean Reserve and Ocean 22 are expected to share amenities across both properties in a campus-style arrangement.
That adjacency matters because Ocean 22 already operates as an oceanfront Hilton Grand Vacations Club at 2200 North Ocean Boulevard. The official Ocean 22 resort page describes one-, two-, and three-bedroom suites with kitchens, beach access, and indoor and outdoor pools, which is the product family Ocean Reserve is joining rather than replacing.
HGV CEO Mark Wang said Myrtle Beach remains an iconic family destination and that Ocean Reserve is meant to expand member choice along the Grand Strand. Strand Capital Group founding partner J. Patrick Lowe said the partners are building a resort they expect members and guests to enjoy for years.
Who should pay attention now, and who can wait
The traveler decision today is not whether you can check in next month. Occupancy is targeted for the second quarter of 2028, and the company has not published a firm opening day. Sales began in July 2026, so the current choice is whether to engage HGV ownership inventory for a future Myrtle Beach stay window.
Lean in if you already use Hilton Grand Vacations Clubs, want a kitchen suite on the central Myrtle Beach oceanfront, and can plan a 2028 trip around Q2 availability. Wait if you need a confirmed room night this year or next; this announcement does not create short-term transient inventory.
Deep Arrival’s Myrtle Beach things to do guide remains the practical companion for day plans once you are on the Grand Strand, from boardwalk time to nearby attractions. For seasonal timing before you lock ownership or lodging, the worst time to visit Myrtle Beach guide helps separate heat, crowds, and hurricane-season tradeoffs from brochure imagery.
Surfside Beach sits just south of the main Myrtle Beach strip if your group wants a quieter neighboring base for day trips. The Surfside Beach things to do guide is useful when you are comparing Ocean Boulevard density against a calmer neighboring town while still staying inside the same coastal corridor.
Construction-era noise and street access can matter if you already hold Ocean 22 inventory or book a nearby Ocean Boulevard condo while the new tower rises. Ask your stay property about crane activity, sidewalk closures, and valet changes before you assume a quiet oceanfront week through 2027.
Hilton Grand Vacations clubs are vacation-ownership products. Buying a week or points package is a financial and usage decision, not the same as booking a refundable hotel night. Read the property report, ask about exchange flexibility, and separate sales incentives from the actual 2028 stay calendar you need.
| If you are… | What to do |
|---|---|
| An HGV member shopping 2028 beach inventory | Ask sales for Ocean Reserve unit types, campus access with Ocean 22, and current purchase terms. |
| Planning a one-week Myrtle Beach trip in 2026 or 2027 | Book existing hotels or Ocean 22 rental inventory; Ocean Reserve is not a short-term option yet. |
| Comparing kitchen suites versus hotel rooms | Treat Ocean Reserve as a suite-and-ownership product, not a standard nightly hotel opening. |
| Traveling with a multi-generational group | Favor one-, two-, or three-bedroom layouts only after confirming 2028 occupancy timing and fees. |
| Sensitive to construction disruption nearby | Ask Ocean 22 or your stay property about active worksite impacts through the build window. |
How the project fits Myrtle Beach lodging
Ocean Reserve continues a Strand Capital Group partnership that HGV says is now on its sixth collaboration. Construction began in December 2025 at a Golden Mile address, the coastal stretch HGV cites for dining, shopping, and entertainment access once the property opens.
Myrtle Beach already has a dense mix of condo resorts, hotels, and vacation clubs. The material change here is another branded oceanfront suite tower with shared campus amenities next to an existing HGV club, not a new destination on an empty map.
What remains unresolved is the exact first-occupancy date inside Q2 2028, published nightly or ownership pricing for non-members, and whether any public rental channel will sit beside member inventory at opening. Until HGV posts those details, treat Q2 2028 as a planning window rather than a guaranteed first night.
Local beach geography still drives the stay value even when the brand is national. Central Myrtle Beach puts you near the boardwalk, Broadway at the Beach style entertainment clusters, and short drives to quieter towns, while also accepting denser traffic on peak summer weekends. Ownership only pays off if those location tradeoffs match how your group actually spends a week.
Practical next steps before you spend money
If ownership is under consideration, contact Hilton Grand Vacations sales for Ocean Reserve disclosures, financing rules, maintenance fees, and how Ocean 22 amenity sharing will work in practice. Ask for the earliest stay windows they will honor once the tower opens, not only for purchase incentives.
If you only need a Myrtle Beach week in the next 18 months, keep shopping current hotels and existing clubs. This announcement is strongest for travelers already comparing HGV inventory for 2028 and later, not for travelers who need a key this season.
- Sales: Ownership sales began July 2026; ask for current terms before treating inventory as available.
- Stays: First occupancy is targeted for Q2 2028, not an exact published opening day.
- Product: Expect kitchen suites and presidential units, not a conventional hotel room mix.
- Campus: Plan around shared amenities with Ocean 22 once both towers are in operation.
- Near term: Keep 2026 and 2027 Myrtle Beach trips on existing lodging until keys exist.
Confirmed facts are the August 2026 naming announcement, the 227-suite program, the Ocean 22 adjacency, July 2025 construction start, July 2026 sales start, and the Q2 2028 occupancy target. Interpretation is that sales are the active traveler decision today. Unresolved points are exact opening day, public rates, and rental-channel details.
What is Ocean Reserve?
Ocean Reserve is a planned Hilton Grand Vacations Club oceanfront resort in Myrtle Beach with 227 kitchen suites plus presidential suites.
When will Ocean Reserve open?
Hilton Grand Vacations targets first occupancy in the second quarter of 2028. No exact opening day was published in the August 2026 announcement.
Where will it be built?
At 23rd Avenue North and North Ocean Boulevard in Myrtle Beach, adjacent to Ocean 22, a Hilton Grand Vacations Club.
Can I buy or reserve inventory now?
Sales began in July 2026 according to the company announcement. Contact Hilton Grand Vacations for current ownership terms and disclosures.
Will guests share amenities with Ocean 22?
Yes. HGV says members and guests of Ocean Reserve and Ocean 22 will have campus-style access across both properties.
